The importance of cycling is widely recognised in the scientific and political debate regarding urban mobility. Research has so far focusses on so called ?champion cities? providing limited answers to the problems ?starter cities? have to face. This project focusses its attention on the latter aiming to provide specific technical knowhow allowing them to reach the next level of bicycle use and breaking with the initial resistance. The project will develop a Starter City Roadmap aimed at offering technical guidance in motivating bicycle use (available in the form of a manual and of interactive website) in close collaboration with local authorities and other stakeholders. The roadmap will provide a toolkit for starter cities comprising an assessment framework of the Gross Potential for Cycling (GPC) of cities, an assessment framework of the Economic Value for Cycling (EVC), and a selection framework for mobility management measures best suited for starter cities tailored to their GPC.